My Tamagotchi Forever (iOS, Android)

I supported this mobile pet sim live-ops title for over three years, contributing across nearly all aspects of the game, including minigames, daily objectives, house and town decorations, level-up sequences, tutorials, and end-game systems such as TamaSchool and TamaTower. Additionally, I managed SDK updates and handled build releases every 2 weeks across multiple platforms.

As the team gradually scaled down, I took on increasing responsibilities, eventually sharing the product owner role with the lead designer. In this capacity, I served as a key point of contact for management, delivering weekly project updates during company-wide meetings. I also acted as tech lead, mentoring other developers and leading technical discussions.

I worked closely with publisher Bandai Namco, participating in weekly meetings to strategize the game’s future and analyze player data. I designed and implemented analytics, A/B tests, and IAPs, ensuring data-driven decision-making and effective monetization strategies.